One Platform That Changes Everything
A creator-owned media platform where truth is scored
and audiences support creators directly.
In a world overwhelmed by clickbait, political echo chambers, and AI-
generated misinformation, Up Truth Media gives the public a single, clear
option: content that’s scored for truth and integrity—not just virality.
Our platform launches with a singular purpose: to become the most
trusted independent media destination in the world. This is the cultural
moment we’ve been preparing for—when the public wants transparency,
creators want fairness, and sponsors want reach without controversy.
We’re not here to perform. We’re here to prove.
Ridiculous Solutions to Real Problems
What If Everyone Had Nukes?
Truth with Proof: Not Clicks, Not Chaos
The Problem:
64% of U.S. adults say they “frequently
encounter misinformation” (Pew Research).Only 26% of people globally say they trust
the media (Edelman Trust Barometer, 2024).Traditional verification is manual, slow, and
often hidden from public view.90% of U.S. media is owned by 6 corporations
Our Solution:
- TruthScore – Verifies factual accuracy using
historical records, citations, and real-time
analysis. - Moral Witness Score – Evaluates ethical framing
and cultural relevance, including marginalized
perspectives.
Every piece of content gets scored,
contextualized, and transparently labeled.
Not Chaos-just clarity
“If we can't trust the content we consume, we lose the ability to act, vote, and live with confidence"
How We Score and Why It Matters
How the System Works:
- Contributors upload video, article, or podcast content.
- AI agent analyzes and scores based on verifiable sourcing
and moral framing. - The public sees scores and tags like:
“7.5 – Generally True”
“6.0 – Mixed Framing”
“2.0 – Misleading Narrative”
“8.0 – Verified Truth + Cultural Integrity”
Value to the User:
Trust without needing to research every claim
Optional filters (e.g., TruthScore > 7 only)
Commentary + transparency that enhances, not replaces,
thinking
Value to Society:
Elevates creators committed to truth
Creates media accountability without censorship
- Sets a new benchmark in media integrity
AI Built for Truth, Not Control
“You shouldn't need a journalism degree to understand if something's credible"
The Earning Engine: Creators + Subscribers
Monetization Model:
Contributors are paid based on their TruthScore tier
(up to +15% for high-integrity content)Subscribers access exclusive content,
livestreams, and contributor perks.- UpTruth takes a platform fee from:
Monthly memberships
Donations
Sponsored content partnerships
Pay-Per-View livestreams (hosted via Lookhu)
Why Creators Promote the Platform:
Their income increases with platform growth
They retain full ownership of their work
- They receive tools to improve their scores and
earnings - Every niche audience they bring in raises their
subscriber revenue share
"We don't sell fear. We expose it and creators get paid for it"
“The more people who join, the more truth gets told, and the more everyone earns "
UpTruth Media Tech Stack
UpTruth Media’s TruthScore
system is powered by a proprietary
AI platform designed specifically
to evaluate digital content for
factual accuracy, ethical framing,
and contextual integrity. Unlike
traditional fact-checking models
that rely on static editorial review,
this AI agent operates in real time,
analyzing articles, videos, and
podcasts using a multilayered
approach.
It cross-references claims against
a curated database of verified
historical records, peer-reviewed
sources, and citation networks to
generate a TruthScore on a scale
of 0 to 10. The engine doesn't just
flag factual errors—it identifies
omissions, misleading framing, and
manipulated narratives, offering a
transparent breakdown of how
each score was calculated.
1. AI Truth Scoring Engine
Custom-built AI model trained to analyze online articles
and assign a Truth Score (0–10)Validates content using:
Verified source databases
Citation cross-referencing
Misinformation pattern detection
Transparent scoring logic displayed to users with context and source breakdown
2. Web Platform (Front-End)
Public-facing interface for consumers to:
Input URLs or paste content for scoring
View article breakdowns and trust indicators
Subscribe, save favorites, and share scores
Built using modern responsive frameworks (React / Tailwind CSS)
3. Browser Extension & Mobile App
Allows users to score any article in real time while browsing
Mobile interface designed for swipe-based scoring history and quick lookups
Push notifications for trending articles or flagged content
4. Contributor Dashboard
- Admin panel for verified creators to:
- Submit content for scoring
- Monitor performance and audience engagement
- Track income from subscriber views or tips
5. Streaming Integration (via Lookhu)
- Video content and live events tied to the UpTruth brand
- Pay-per-view (PPV), monthly subscriptions, and donation features built in
- Creator-owned channels with in-video Truth Score overlays coming soon
6. AI Video Transcription & Verification (Premium Tier)
Converts speech to text for live political events, interviews, etc.
Scores the transcript in real time, displaying a rolling Truth Score bar
Available for subscribers in Tier 3
7. CRM + Subscription Billing
Stripe integration for easy payments and plan
managementTiered subscription flows (Free, Standard, Premium)
CRM-powered onboarding sequences, emails, and re- engagement flows
8. Analytics & Attribution Layer
Real-time tracking of:
Article scoring volume
User retention and engagement
Creator growth and contribution stats
Campaign-level attribution for sponsor ROI tracking
Our Core Audience: Truth Seekers in Transition
70% of U.S. journalists say news organizations have lost credibility with the public (Pew Research, 2022)
1 in 5 journalists under 40 has considered leaving the industry in the past year
Rise of Substack: Over 500,000 paid subscribers now support independent journalists via platforms like Substack (Axios, 2024)
2. Moderate but Media-Critical Americans
43% of U.S. adults describe themselves as political moderates (Gallup, 2023)
66% say they don’t trust mainstream news media (Reuters Digital News Report, 2024)
Majority of Independents (54%) want tools to verify accuracy of articles they see online (Knight Foundation, 2023)
3. Gen Z & Millennial Creators
57% of Gen Z say they want their work to contribute to a greater purpose (Deloitte, 2024)
60% of Gen Z & Millennials prefer platforms that promote authenticity and trust (Edelman Trust Barometer)
Over 200 million global Gen Z creators are monetizing or publishing content online (Adobe Future of Creativity Study)
4. Suppressed or Shadowbanned Creators
35% of creators on YouTube and TikTok report unexplained reach suppression or demonetization (Patreon Creator Survey,
2023)Over 1.5 million posts flagged or removed for “misinformation” in 2023 alone across major platforms (Meta Transparency
Reports)Demand for “censorship-free platforms” is up 62% year over year (Google Trends, 2024)
67% of Gen Z users report feeling overwhelmed by content overload (Common Sense Media, 2024)
YouTube algorithm dissatisfaction has increased by 28% since 2022 (Mozilla Foundation Study)
42% of young users are actively seeking “slow media” or values-based platforms over infinite scrolling
“The more people who join, the more truth gets told, and the more everyone earns "
Projection assumes conservation viral growth, high retention due to exclusive content, and steady creator onboarding.
12-Month Growth Projection
App Subscribers (Truth Score Tool)
Target: Gen Z & Millennial consumers + politically independent adults
Stats:
. 66% of U.S. adults don’t trust major news outlets (Reuters, 2024)
. 54% of independents want truth-verifying tools (Knight Foundation)
. 43% of Americans identify as political moderates (Gallup, 2023)
Pain Point: : Fatigue from biased media and inability to discern truth in headlines
. Month 1: 1,000 users → primarily early adopters and beta testers
. Month 6: 10,000 users → fueled by election cycle, word-of-mouth,
and ad units
. Month 12: 35,000 users → driven by viral shareability and influencer
integration
Revenue Impact: App subscriptions scale from $9,990/mo to $349,650/mo by year-end
Streaming Subscribers (Truth-Aligned Content + Live Events)
Target: Viewers seeking authentic, censorship-resistant content
Stats:
. Over 30 million U.S. users pay for niche or cause-based streaming content (PwC)
. 35% of creators report content suppression or algorithm throttling (Patreon, 2023)
. YouTube dissatisfaction up 28% since 2022 (Mozilla Foundation)
Pain Point: : Tired of virality-driven platforms, seeking values-driven
alternatives
. Month 1: 200 subscribers → core audience from shadowbanned
creators and niche followings
. Month 6: 2,500 subscribers boosted by exclusive content and
event monetization
. Month 12: 12,000 subscribers as platform matures and content
catalog expands
Revenue Impact: Streaming grows from $2,998/mo to $179,880/mo
App Subscribers (Truth Score Tool)
Target: Ex-journalists, cultural commentators, educators, influencers
Stats:
. 500K+paid Substack users show market appetite for independent
writers
. 54% of independents want truth-verifying tools (Knight Foundation)
. 67% of Gen Z creators say they seek platforms with purpose, not
just monetization (Adobe)
. Shadowbanned creators grew by 60% in reported incidents since
2023 (Meta Transparency)
Pain Point: : : Lack of discoverability and income stability on legacy platforms
. Steady Growth Curve: Starting with 50-100 creators in Q1 (journalists, influencers, experts)
. Goal by Month 12: 1,000+ verified contributors actively publishing
content
. Incentive: Contributors eam from subscriber views, PPV, and donation events
Strategy: Align with creators affected by platform suppression, or those with cause-driven audiences
Join the Mission: Truth, Scored and Shared
UpTruth Media is ready to launch with:
A live scoring system built for trust and scale
Dozens of committed contributors
Automated outreach agents targeting independent voices
A video production plan backed by Lookhu integration
A brand that aligns with the cultural demand for real news,
real value, and real change
This is your shot. Want in?
Contact us for a demo.
"We don't follow narratives. We break them"
I Will Not Bow to Power. I Stand With the People.
A Declaration by Issa - Jeff Cooper | Founder, UpTruth Media
I created UpTruth Media for one reason:
So the truth could breathe again.
I stand with humanity. Not corporations. Not empires. Not fear.
This platform is not for sale. Not to corporations. Not to politics. Not to fear.
I give my word — to every truth-teller, every subscriber, and every witness of this moment:
- You will have the freedom to speak without censorship from billionaires.
- You will have the space to create without algorithms silencing your voice.
- You will be seen, protected, and supported — because truth should never walk alone.
This is a sanctuary for truth and a platform for justice.
It is people-powered, spirit-guided, and accountable to those who believe in it — not those who try to control it.
I’m not here to perform.
I’m here to protect the truth — and the people who carry it.
Let’s Talk:
jeff@uptruthmedia.com
To the Young Ones: Look Up and Dream Again
A Message for the Generation of Visionaries
Young people,
You were not born to scroll endlessly.
You were born to solve endlessly.
You are living in a time unlike any other—
A time of vision,
of imagination,
and of critical thinking.
This is not the age of conformity.
This is the age of awakening
You must look up.
Look beyond the noise.
Look past the limits.
And dream again.
Because the world doesn’t need more influencers.
It needs builders.
Healers.
Solvers.
The climate needs your mind.
The people need your courage.
The future needs your hands.
This is your mandate:
To dream.
To build.
To restore.
To carry forward what our ancestors planted and grow something even greater.
Don’t wait for permission.
You are the permission.
You are the generation born for purpose.
You are the ones we’ve been waiting for.
So rise.
With your imagination.
With your critical thinking.
With your sacred vision.
The world is not over.
It is just beginning through you.
Issa
Founder and CEO UpTruth Media